I am all about nature preservation, recycling and pro-environmental supporter 100% , navigating thru Instagram I found the one of a Kind and Eco-Friendly /Re – Constructed Apparel and Accessories for Women line Iconawear , is a fun unique kind of empowering fashion brand with a touch of personal evolution. Every piece is unique and reconstructed with recycled materials helping environment and mother earth in a fashion way. They even reconstruct pieces of your wardrobe just send them a message to put your pieces to work in favor of mother earth.
The documentary True Cost explain more in detail why we need to start thinking about we consume clothing and how we discard it at a shocking pace. the world is consume a 400% more of clothing than 2 decades ago… this is shocking!!! Iconawear takes the route of contributing to the Fashion revolution of Eco-friendly kind of clothing.
Well, here are some quick facts for you from Iconawear to considerate Eco-friendly piece of clothing:
1. THE FASHION INDUSTRY IS THE WORLD’S SECOND-LARGEST POLLUTER.
2. THE WORLD NOW CONSUMES A STAGGERING 80 BILLION PIECES OF CLOTHING EACH YEAR.
3. MORE THAN 250,000 INDIAN COTTON FARMERS GET KILL AS A RESULT IN THE LAST 15 YEARS.
4. ONLY 10% OF THE CLOTHES PEOPLE DONATE TO CHARITY OR THRIFT STORES GET SOLD.
Impressive right? Navigating thru their page I found this gorgeous pants that inspires me Rock & Roll Mood and because of that I get tempted to grab them and use them for a shooting. I am always creating Mood Boards for shooting ideas on my mind. This Hauted Studded Bell Bottoms grab my attention for sure. Think about : What most people see as “old/trash” Iconawear see it as treasure and a chance to work with creativity. These pants got a sweet makeover as they are now accessorized with: bleached bell bottoms & silver studs, they fit my wild Rock & Roll Bad girl mood for my shoot.
One of great things about Iconawear is that they donate and give back to the Community. That’s why IconaWear donate’s 5 percent of annual gross profit to Oasis for girls is an organization that “Supports Girls, & Young Women of Color from
under – resourced communities of San Francisco, California.“ I will always support people that gives back to others. My blog encourage a confident lifestyle to embrace women to be the best version of themselves. Click on the logo to learn more about this great project !!!
The final result for the shoot with my Unique Hauted Studded Bell Bottoms from IconaWear…
Take advantage of the 25% OFF use code icona.modishboldsquad and click on the photo to access to icona store.